About
WE make Beards Dope
Rush Beard Care was born in 2017 from a simple observation, a passion for personal style, and a desire to create something bigger.
Brandon “Rush” Rushen
Founder
Jewel Green
Co-Founder
Founded
2017
Founder
Brandon brought his background in music, IT and business, along with business-development experience through City Startup Labs. His personal style and the gap he saw in everyday retail helped spark Rush Beard Care, with mentor and business influence Mr. Henry Rock helping shape the vision.
Co-Founder
Jewel brought product-development and skincare experience through her company, Free Body Soul. Together, Jewel and Brandon focused on product development, branding, presentation and a recognizable customer experience.
2017
In 2017, Brandon Rushen and Jewel Green established Rush Beard Care, bringing together two different but complementary backgrounds.
The founders
Jewel brought product-development and skincare experience through her company, Free Body Soul. Brandon brought a background in music, IT, and business, along with business-development experience gained through City Startup Labs.
The opportunity
During the early development of the idea, mentor and business influence Mr. Henry Rock helped shape the vision for a beard-care brand focused specifically on men. Brandon had noticed that quality beard-care products were not readily available in many of the stores and everyday retail environments he visited, particularly products that spoke directly to melanated men as a target customer. As a bearded man who regularly received compliments about his beard, he also understood firsthand the interest men had in maintaining and presenting their beards.
The standard
The idea clicked during a college event where Brandon was giving back to his college community. He saw vendors selling products, but many were presented like small mom-and-pop operations rather than with the enterprise-level presentation he envisioned. The opportunity was bigger than a good formula: Rush Beard Care needed professional branding, presentation, marketing, and a complete customer experience. The goal was to take the concept from the lemonade-stand level to the enterprise level.
The introduction
Brandon and Jewel focused on branding, product development, presentation, and creating a recognizable customer experience. Rush Beard Care launched with a major branding campaign and launch party, and the response was immediate.
Culture and community
What began with a beard and a gap Brandon saw in the marketplace became a brand built around beard culture, confidence, music, community, lifestyle, and looking good while doing it. Rush Beard Care is more than beard products — it is a recognizable experience with personality behind it.
